Before we get into this PAV solution, we need first discuss the term business as well as the meaning that communication has as well as collaboration and to then explore the role IT has to play within. There are many types of businesses including “Not for Profit”, “Manufacturing”, “Retail” etc… When you boil it down, a Business is the art of a supplier and customer working together for mutual benefit. The customer gets a good or service that they value / need and the seller solicits from the trade something of equal or greater value which is typically an equity exchange i.e. money but could also be a service in return. At every level, business is about the relationship and relationships are built through communication. When it comes to the modern world, we still see these relationships between buyers and sellers but we find that the touch points between have morphed entirely from the physical exchange or actual contract to a plethora of logical or virtual communication activities which all have a singular purpose which is to make technology make “working together” easier and more rapid. Collaboration on the other hand is centred within the organisation that is focused on creating the product that the business will be bound around. It is the principle behind the creation of the good or service, the commoditisation, marketing, packaging, sale and after-sale to provide a repeatable outcome that can create a lucrative business that the organisation can thrive from. In other words, communication allows relationships to function and collaboration enables this not only to occur but to be productive and repeatable.

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Role of IT in communication and collaboration

Organisations that realise the value of communication and collaboration and the benefits of seeking to unify their technologies can find themselves reaping huge benefits in terms of employee productivity, product development, customer acquisition and retention as well as the ability to unlock significant cost reductions. Unified communications is not necessarily a single product but should be considered more a set of products that provide a consistent experience across multiple devices, platforms and media types. This is the integration of communication services such as instant messaging, chat, voice, web, remote desktop sharing, mobile technology convergence, Speech recognition and video conferencing. The role of IT is to attempt to bring these things together into an organisation in such a manner as to enable collaboration and productivity improvements to occur. Time to market and cost reduction being the main goals… in other words achieving more business through the same employee base and cost profile.

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There are many types of businesses including “Not for Profit”, “Manufacturing”, “Retail” etc… When you boil it down, a Business is the art of a supplier and customer working together...

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